Product Marketing Transformation

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IoT Marketing Transformation Services

GTM Strategy for IoT Solutions

Product Management and Product Marketing professionals  in technology companies face significant challenges defining a GTM (Go-to-Market) strategy for IoT solutions.  Some of these challenges include:

  • How does your solution fit into the current product and customer ecosystem?
  • What kind of partners are best for what we offer and who are our best partners?
  • What does a marketing alliance or partnership look like?
  • What are the use cases that best highlight your solutions capabilities?
  • What standards will you align your solution towards and what is you participation in those organizations?
  • How will you train and support your sales and sales enablement teams beyond the the typical speeds and feeds with a focus on increasing sales in a data-driven IoT society?

The development of a fully formed go-to-market strategy for your IoT solutions is significantly enhanced by bringing in expertise at three core domain areas that includes:

  • Depth and breathe of IoT Acumen (from technology, to ecosystem, use cases)
  • Depth and breathe of product vendor supply changes (direct, distributors, value added resellers)
  • Depth and breathe of sales enablement skills, tools and techniques

Product Marketing Transformation Services

DTI’s Product Marketing transformation services offers our customers access to seasoned professionals that cover the three core domain knowledge areas with proven experience to define solutions and foster human capital transformation.  We can offer:

                  -Coaching and consulting on defining your GTM strategy

                  -Assessment criteria to formulate ecosystem partnerships

                  -Selling skills assessments tied to delivering on business outcomes

                  -Competitive positioning and research and delivering that information to sales teams

-Sales enablement strategy to focus on building the sales muscle to effectively position your solution/product and sell based on use cases and business outcomes


We provide these services through:

                  -Staff augmentation

                  -E4H (expert for hire) coaching

                  -Assessment development, delivery and analysis

                  -E-learning content development

                  -Courseware content development

                  -Sales enablement training

                  -IoT sales enablement training

What's Stirring in the
Brains Of Our Experts

Digital Transformation Specialist

Chuck Terrien


My Technology Perspective

Chuck's thirty plus year career has always been in technology running the gamut from Architecture/Design through Test to Marketing. His overriding passion has always been about enabling people and companies to utilize technology in the most effective ways possible.

Digital Transformation Specialist

David Mantica

VP Sales and Marketing

My Technology Perspective

In his early career David had experience working around WAN solutions and services including DSL, Frame Relay and ATM.  On top of the experience David did presentations, product management and marketing on Voice over IP. VoIP become David’s primary expertise and he spent a great deal of time on supporting professionals as they dealt with the ever changing standards and solutions in that space including Computer Telephony Integration issues, H.248 and H.323 (SIP).

Free Resources and Tools to help
with your Digital Transformation

Resources | Insights

Digital Transformation Inc becomes Fast Lane Digital

Chuck Terrien

When we created Digital Transformation Inc. (DTI) two years ago we were in the process of our own digital transformation.

Jun 07, 2018

Why are all the horses in the barn?

Rob Batten

Why are all the horses in the barn? I use this phrase often when working with sales management during transformational engagements.

Apr 11, 2018