Demand Generation

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Webinars and Seminars

This service addresses relevant use cases of a particular solution, and is customizable to meet your particular vertical targets and go-to-market approach. Fast Lane expert facilitators work with you to tailor the message, and then deliver the webinar authoritatively, representing your organization. Awareness webinars help generate interest with your customers as they just begin to consider engaging with your organization with regards to a particular offering or solution. 

Roadshows

Our solution experts bring your solution message to your customers through a roadshow program, typically 1 day in length (business decision makers typically attend the morning session while technical decision makers typically attend the morning and the afternoon sessions). The roadshow deliveries are tailored to your customers business and technical decision-makers, focusing on connecting your solutions capabilities to common customer care-abouts and desired business outcomes. The goal is to educate multiple stakeholders, influencers and your customers about the possibilities, creating internal excitement and dialogue that can lead to furthering the sales cycle.

Test Drives

The Test Drive program is an essential component of our sales acceleration services, allowing vendors, resellers and system integrators to demonstrate the value proposition and ROI of their solutions to their key customer accounts. A Test Drive (or proof of concept event) provides technical decision makers with a deep-dive into use cases and solutions that provide a rich and rewarding learning experience. When you attend a Test Drive, we address all of your customer’s potential questions and concerns so your customers will have an appreciation of the operational and business value that can be achieved by implementing your solutions. In other words, a Test Drive is a means of closing sales through learning.


What's Stirring in the
Brains Of Our Experts

Digital Transformation Specialist

Mike Walsh

Sales Transformation Architect

My Technology Perspective

As a product strategy and marketing expert, Mike has launched industry leading training products and services addressing best practices in technical areas including virtualization, information security, networking, storage and other technologies.

 

Digital Transformation Specialist

Kori Needham

VP of Business Development- Managed Enablement Services

My Technology Perspective

Kori is an experienced Business Development and Technical Sales Enablement leader skilled in empowering C-level executives to leverage industry-leading transformative technologies in order to achieve their expected business outcomes.  He excels at helping key stakeholders to fine tune their tactical and strategic objectives in order figure out which relevant technical solutions are required to achieve the intended business results. 

Free Resources and Tools to help
with your Digital Transformation

Resources | Insights

Digital Transformation Inc becomes Fast Lane Digital

Chuck Terrien

When we created Digital Transformation Inc. (DTI) two years ago we were in the process of our own digital transformation.

Jun 07, 2018

Why are all the horses in the barn?

Rob Batten

Why are all the horses in the barn? I use this phrase often when working with sales management during transformational engagements.

Apr 11, 2018